Ahrefs
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Metricool
Visit Metricool →Save time scheduling, analyzing, and managing your social media and ad content, with an AI social media assistant and an MCP server.
| Category | Newsletters & SEO |
|---|---|
| Pricing | Free plan (1 brand, 20 scheduled posts/mo, no LinkedIn or X); Starter from $20/mo (up to 5 brands, unlimited publishing); Advanced from $53/mo (team, approvals, API); Custom on request; annual billing saves up to 24% — official pricing |
| Website | https://metricool.com/ |
| Last checked | 2026-10-23 |
Description taken from the tool's official website meta description; pricing from the official pricing page.
Our take
Metricool is a social media management tool for scheduling, analytics, competitor tracking and ads reporting, with an AI social media assistant and an MCP server. The free plan covers 1 brand and 20 scheduled posts a month, but not LinkedIn or X. Starter is from $20 a month for up to 5 brands with unlimited publishing, and Advanced from $53 adds team roles, approvals and the API.
Best for: you post to several social networks and want scheduling and analytics with a free plan.
Pros
- A real free plan for one brand.
- Starter handles up to 5 brands, useful for freelancers managing clients.
- Reports, link-in-bio and Canva and Google Drive integrations included.
Cons
- The free plan excludes LinkedIn and X.
- X is a paid add-on even on Starter.
- Team approvals and the API need Advanced.
Editorial note last updated October 23, 2026. How we review tools. Send a correction.
Metricool in our guides
- Best social media schedulers for creators and small businesses (2026) · picked for: Free plan plus analytics and ads reporting
- Best newsletter platforms for making money (2026)
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