Metricool vs Substack
| Metricool | Substack | |
|---|---|---|
| What it says it does | Save time scheduling, analyzing, and managing your social media and ad content, with an AI social media assistant and an MCP server. | The app for independent voices |
| Pricing | Free plan (1 brand, 20 scheduled posts/mo, no LinkedIn or X); Starter from $20/mo (up to 5 brands, unlimited publishing); Advanced from $53/mo (team, approvals, API); Custom on request; annual billing saves up to 24% (official) | Free to publish; on paid subscriptions writers keep 90% of revenue, minus card processing fees (official) |
| Website | https://metricool.com/ | https://substack.com |
Which to use
Metricool wins when you want one free or cheap tool to schedule, analyze and report on several social accounts and brands. Substack wins when you want a free public publication with built-in reader discovery and are fine giving up 10% of paid subscription revenue.
- Choose Metricool if you post to several social networks and want scheduling and analytics with a free plan.
- Choose Substack if you want to publish in public and turn on paid subscriptions with no upfront cost.
This is an editorial fit note from each vendor's public site and docs, not a sponsored ranking and not a price quote. Descriptions in the table come from those sites. Confirm current prices there. How we review tools.
Keep exploring
- Metricool listing
- Substack listing
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