Kit vs Metricool
| Kit | Metricool | |
|---|---|---|
| What it says it does | Kit (formerly ConvertKit) is the creator-first email marketing and newsletter platform. Grow your audience, automate campaigns, and sell without burnout. | Save time scheduling, analyzing, and managing your social media and ad content, with an AI social media assistant and an MCP server. |
| Pricing | Free plan up to 10,000 subscribers (unlimited landing pages, forms and broadcasts; sell digital products and subscriptions); Creator $33/mo billed yearly at 1,000 subscribers (automations, sequences, no Kit branding); Pro $66/mo billed yearly (limited offer: $50/mo for the first year); 14-day free trial; yearly billing saves 17% (official) | Free plan (1 brand, 20 scheduled posts/mo, no LinkedIn or X); Starter from $20/mo (up to 5 brands, unlimited publishing); Advanced from $53/mo (team, approvals, API); Custom on request; annual billing saves up to 24% (official) |
| Website | https://kit.com | https://metricool.com/ |
Which to use
Kit wins when you want a free plan up to 10,000 subscribers with selling built in, then creator-focused automations as you grow. Metricool wins when you want one free or cheap tool to schedule, analyze and report on several social accounts and brands.
- Choose Kit if you run a creator email list and want automations and a way to sell to it.
- Choose Metricool if you post to several social networks and want scheduling and analytics with a free plan.
This is an editorial fit note from each vendor's public site and docs, not a sponsored ranking and not a price quote. Descriptions in the table come from those sites. Confirm current prices there. How we review tools.
Keep exploring
- Kit listing
- Metricool listing
- All Newsletters & SEO tools
- Best newsletter platforms for making money (2026)
- Best social media schedulers for creators and small businesses (2026)
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