Buffer vs Metricool
| Buffer | Metricool | |
|---|---|---|
| What it says it does | Use Buffer to manage your social media so that you can create and share your content everywhere, consistently. Try our forever free plan or upgrade for more. | Save time scheduling, analyzing, and managing your social media and ad content, with an AI social media assistant and an MCP server. |
| Pricing | Free (up to 3 channels, 10 scheduled posts per channel, AI Assistant); Essentials $5/mo per channel billed yearly; Team $10/mo per channel billed yearly; 14-day free trial (official) | Free plan (1 brand, 20 scheduled posts/mo, no LinkedIn or X); Starter from $20/mo (up to 5 brands, unlimited publishing); Advanced from $53/mo (team, approvals, API); Custom on request; annual billing saves up to 24% (official) |
| Website | https://buffer.com/ | https://metricool.com/ |
Which to use
Buffer wins when you post to a few channels and want straightforward scheduling that starts free and costs $5 a channel after that. Metricool wins when you want one free or cheap tool to schedule, analyze and report on several social accounts and brands.
- Choose Buffer if you want a simple, cheap social scheduler with a real free plan.
- Choose Metricool if you post to several social networks and want scheduling and analytics with a free plan.
This is an editorial fit note from each vendor's public site and docs, not a sponsored ranking and not a price quote. Descriptions in the table come from those sites. Confirm current prices there. How we review tools.
Keep exploring
- Buffer listing
- Metricool listing
- All Newsletters & SEO tools
- Best social media schedulers for creators and small businesses (2026)
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