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Metricool vs Surfer

	Metricool	Surfer
What it says it does	Save time scheduling, analyzing, and managing your social media and ad content, with an AI social media assistant and an MCP server.	Track and improve your brand's visibility across Google and AI search engines like ChatGPT, Gemini, and Perplexity. Surfer is built for marketing & SEO teams ready for the AI era.
Pricing	Free plan (1 brand, 20 scheduled posts/mo, no LinkedIn or X); Starter from $20/mo (up to 5 brands, unlimited publishing); Advanced from $53/mo (team, approvals, API); Custom on request; annual billing saves up to 24% (official)	Billed yearly, per month: Discovery $49, AI Search Analytics $82, Standard $99, Pro $182, Peace of Mind $299; Enterprise custom; "Start for free" offered on the site (official)
Website	https://metricool.com/	https://surfer.ai/

Which to use

Metricool wins when you want one free or cheap tool to schedule, analyze and report on several social accounts and brands. Surfer wins when a team needs to track AI and Google visibility, not when a solo writer needs a brief and a draft.

Choose Metricool if you post to several social networks and want scheduling and analytics with a free plan.
Choose Surfer if an SEO or content team is tracking how the brand shows up in Google and AI answers.

This is an editorial fit note from each vendor's public site and docs, not a sponsored ranking and not a price quote. Descriptions in the table come from those sites. Confirm current prices there. How we review tools.

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