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Unbounce
Visit Unbounce →Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!
| Category | Websites |
|---|---|
| Pricing | Free trial; Starter $29/mo ($22 billed annually, 5 pages, 500 visitors); Build $99/mo ($74, 20k visitors); Experiment $149/mo ($112, A/B testing, 30k visitors); Optimize $249/mo ($187, AI Smart Traffic, 50k visitors); Concierge custom — official pricing |
| Website | https://unbounce.com/ |
| Last checked | 2026-10-22 |
Description taken from the tool's official website meta description; pricing from the official pricing page.
Our take
Unbounce is a landing page builder with A/B testing and Smart Traffic, which uses AI to send each visitor to the page variant most likely to convert. Starter is $29 a month ($22 billed annually) for 5 pages and 500 visitors. Build ($99) gives unlimited pages and 20,000 visitors, Experiment ($149) adds unlimited A/B tests, and Optimize ($249) adds AI traffic optimization for up to 50,000 visitors.
Best for: you pay for traffic and want landing pages with A/B testing and AI traffic routing.
Pros
- Smart Traffic routes visitors to their best-match variant automatically.
- AI copywriting from the Build plan up, plus an MCP server on all plans.
- Annual billing saves 25%.
Cons
- Every plan caps monthly visitors (500 on Starter, 20,000 on Build).
- A/B testing needs Experiment at $149 a month.
- Starter is limited to 5 pages.
Editorial note last updated October 22, 2026. How we review tools. Send a correction.
Unbounce in our guides
- Best AI tools for building a website · picked for: Landing pages with A/B testing and AI Smart Traffic
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