Apollo.io
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
HighLevel
Visit HighLevel →HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients: CRM, funnels, websites, email and SMS, booking, reputation and AI agents.
| Category | Sales & Outreach |
|---|---|
| Pricing | Starter $97/mo or $970/yr (3 sub-accounts); Unlimited $297/mo or $2,970/yr (unlimited sub-accounts, rebilling); Founder $497/mo or $4,970/yr; Enterprise custom; unlimited contacts and users; 14-day free trial; usage-based charges for AI, SMS and calling — official pricing |
| Website | https://www.gohighlevel.com/ |
| Last checked | 2026-11-03 |
Description taken from the tool's official website meta description; pricing from the official pricing page.
Our take
HighLevel is an all-in-one CRM and marketing platform built for agencies, with funnels, websites, email and SMS, booking, reviews and AI agents. Starter is $97 a month for three client sub-accounts. Unlimited at $297 a month adds unlimited sub-accounts and lets you rebill usage to clients. Contacts and users are unlimited, but AI, SMS and calling are charged by usage on top.
Best for: agencies and service businesses that want a white-label CRM, funnels and messaging they can resell.
Pros
- Unlimited contacts and users.
- White-label and resell to clients.
- Replaces several separate tools.
Cons
- Usage fees for AI, SMS and calls add up.
- Steep learning curve.
- Overkill for a solo creator with one offer.
Editorial note last updated November 3, 2026. How we review tools. Send a correction.
Related guides
Featured badge
If you run HighLevel, you can paste this badge on your site. It links back to this page. Badge guidelines.
Dark
Dark artwork for light pages.
Light
Light artwork for dark pages.
Smaller badges
Dark compact
Shorter dark artwork for light pages.
Light compact
Shorter light artwork for dark pages.
Compare HighLevel
- Apollo.io vs HighLevel
- Attio vs HighLevel
- HighLevel vs Instantly
- HighLevel vs Manychat
- HighLevel vs Salesforge
- HighLevel vs Senja
- HighLevel vs Snov.io
- HighLevel vs Tally
Alternatives in Sales & Outreach
Attio
The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock.
Clay
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Gong
Gong Revenue AI OS helps your entire GTM organization win. Drive growth with multimodal revenue signal processing, specialized AI agents, and purpose-built a…
HubSpot
HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.
Hunter
Hunter is the leading solution to find and verify professional email addresses. Start using Hunter and connect with the people that matter for your business.
The BuildStack newsletter
One money-making AI workflow and the tools behind it, every week.