Brevo vs Kit
| Brevo | Kit | |
|---|---|---|
| What it says it does | Brevo is an all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email, with an AI content generator, AI send-time optimization and Aura AI segmentation. | Kit (formerly ConvertKit) is the creator-first email marketing and newsletter platform. Grow your audience, automate campaigns, and sell without burnout. |
| Pricing | Free plan (up to 300 emails/day, no credit card); Starter, Standard and Professional priced by monthly email volume (dollar figures did not render on the pages we read); Enterprise custom; pay-as-you-go email credits available (official) | Free plan up to 10,000 subscribers (unlimited landing pages, forms and broadcasts; sell digital products and subscriptions); Creator $33/mo billed yearly at 1,000 subscribers (automations, sequences, no Kit branding); Pro $66/mo billed yearly (limited offer: $50/mo for the first year); 14-day free trial; yearly billing saves 17% (official) |
| Website | https://www.brevo.com/ | https://kit.com |
Which to use
Brevo wins when you want a free email plan with up to 300 sends a day, then AI writing, send-time optimization and automation as you grow. Kit wins when you want a free plan up to 10,000 subscribers with selling built in, then creator-focused automations as you grow.
- Choose Brevo if you want email, SMS and a CRM in one place with a free plan and AI help writing campaigns.
- Choose Kit if you run a creator email list and want automations and a way to sell to it.
This is an editorial fit note from each vendor's public site and docs, not a sponsored ranking and not a price quote. Descriptions in the table come from those sites. Confirm current prices there. How we review tools.
Keep exploring
- Brevo listing
- Kit listing
- All Newsletters & SEO tools
- Best newsletter platforms for making money (2026)
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