Apollo.io vs Tally
| Apollo.io | Tally | |
|---|---|---|
| What it says it does | Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion. | The simplest way to create beautiful, professional forms in seconds. Unlimited forms and submissions on the free plan, with payments, signatures, file uploads and conditional logic. |
| Pricing | Free plan or free trial mentioned on official site; see official pricing page for current prices. (official) | Free (unlimited forms and submissions within fair use, payments, signatures, file uploads, conditional logic); Pro $24/mo (custom domains, no Tally branding, partial submissions); Business $74/mo; yearly billing gives 2 months off (official) |
| Website | https://www.apollo.io | https://tally.so/ |
Which to use
Apollo wins when the work is building a lead list and working it inside the same product. Tally wins when you want unlimited forms and submissions for free, including payments and file uploads.
- Choose Apollo.io if you prospect for a living and want contacts and outreach in one login.
- Choose Tally if you need forms, surveys, order forms or lead capture without paying per submission.
This is an editorial fit note from each vendor's public site and docs, not a sponsored ranking and not a price quote. Descriptions in the table come from those sites. Confirm current prices there. How we review tools.
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