Apollo.io vs Attio
| Apollo.io | Attio | |
|---|---|---|
| What it says it does | Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion. | The system for revenue teams to build pipeline, accelerate deals, and grow accounts around the clock. |
| Pricing | Free plan or free trial mentioned on official site; see official pricing page for current prices. (official) | Free $0 (up to 3 seats); Plus $35/user/mo billed annually ($44 monthly); Pro $79/user/mo billed annually ($99 monthly); Enterprise custom. 14-day Pro trial (official) |
| Website | https://www.apollo.io | https://attio.com/ |
Which to use
Apollo wins when the work is building a lead list and working it inside the same product. Attio wins when relationships, enrichment, and revenue workflows live in one CRM rather than a send-only mailbox tool.
- Choose Apollo.io if you prospect for a living and want contacts and outreach in one login.
- Choose Attio if you want a modern CRM with AI and workflows for pipeline, not only a cold-email sequencer.
This is an editorial fit note from each vendor's public site and docs, not a sponsored ranking and not a price quote. Descriptions in the table come from those sites. Confirm current prices there. How we review tools.
Keep exploring
The BuildStack newsletter
One money-making AI workflow and the tools behind it, every week.